Some facts about CREED from Taste the LUXE

Twelve years ago, the British brand Creed launched the Aventus fragrance. He legitimized fruits in men's perfumery and became one of the bestsellers of recent years and an object to follow (we wrote about this in the article about the fragrances of the 2010s that influenced the industry). Why did Aventus become so popular, in what way did the female version and Cologne flanker lose to it. If you believe the marketing myths, then the Creed perfume house was founded in the middle of the 18th century and had the fame and title of the supplier of the royal courts of Europe and especially England. The most natural, sensual and precious essences, the most ancient formulas from the dustiest chests, the most talented perfumers, united by one surname and managing the business of their ancestors for almost three hundred years. Probably, a brand with such a long history should have in its portfolio several fragrances that have left their mark on the world history of perfumery, or at least bright enough to make the marketing tales seem plausible. However, Creed's first successful work is considered to be the Green Irish Tweed aromatic fougère, created in 1985 by perfumer Pierre Bourdon, and not at all by someone from the "perfumery" Creed dynasty.

Aventus Structurally the original composition gravitates toward the so-called neo-ships: it has a citrus start and a woody finish. Usually, the main marker of this genre is considered to be a woody accord of patchouli and amber with the addition of a synthetic analogue of oak moss - evernil - "to taste". In Aventus, bergamot is paired with lime and galbanum (which we will talk about later), so that the opening chord immediately declares the nature of the future adventure. The final chord was replaced with a bunch of isobutylquinoline and ambroxan. With isobutylquinoline, everything is clear - he, albeit reluctantly, but copes with the role of a chypre final chord. Its raucous, rough woody-leather character, combined with a microdose of evernyl, can, if desired, replace the woody part of the classic chypre, but as for the amber, which, according to the textbook, should be labdanum and bring an animal-balsamic, sweetish undertone, it is not here. . On the other hand, there is a shameless dose of ambroxan, which is neither animal nor balsamic, but expands, inflates the frames of the composition and fills them with light and air. Besides, we're talking about bugs. The heart in Aventus is fruity. The galbanum shade that we mentioned in the initial phase of the opening penetrates into the heart, where it forms a note of fresh pineapple around itself - not sweet, rather transparent, moderately tart and slightly complicated by the sulfury hint of blackcurrant. It also connects the heart with the base, penetrating into isobutylquinoline and merging with it. Musk is also an essential element of the composition.